Brick house with 'Reliked' sign in front

Circularity

The Rise of Influencer Circularity

By Reliked

Fashion Consumption Is Changing

Consumers are becoming more conscious about how they shop, what they buy, and the lifespan of the clothes already in circulation. At the same time, influencer culture has transformed the way people discover fashion, turning creators, celebrities, and online personalities into some of the industry’s biggest style drivers.

Reliked was created at the intersection of those two shifts.

Founded by Lisa Minoli in 2017, Reliked is a circular fashion platform giving influencer, celebrity, and creator wardrobes a second life. We work directly with some of the UK’s most recognisable names across fashion, beauty, television, and social media, allowing consumers to shop authentic pre-loved pieces straight from the wardrobes they already know and follow.

Colorful clothing on hangers with a person's hand selecting an item.

The Rise Of Resale Culture

The second-hand market is growing significantly faster than the wider fashion industry, with ThredUp projecting the global resale market will reach $367 billion by 2029. (thredup.com)

Consumers are increasingly embracing resale not only for affordability, but as part of a wider shift towards more conscious shopping habits. Circular fashion is no longer viewed as a niche alternative — it is becoming part of mainstream fashion culture.

This shift is being driven particularly strongly by younger consumers, who are prioritising individuality, sustainability, and value when making purchasing decisions.

Two hands reaching towards a white paper bag against a light blue background

How Influencer Fashion Became A Shopping Driver

Social media has fundamentally reshaped purchasing behaviour across fashion.

Consumers are no longer simply buying products — they are buying into aesthetics, personalities, and lifestyles. Influencers have become some of the most powerful drivers of fashion discovery, with research from Forbes finding that 74% of consumers have purchased a product because an influencer recommended it. (forbes.com)

The wardrobes people follow online now carry influence far beyond a single Instagram post or TikTok video.

Yellow loafers on a beige surface with a hand holding a phone.

Where Reliked Fits Into The Shift

Reliked brings together the growing demand for resale with the cultural influence of creator-led fashion.

Every week, hundreds of curated fashion, beauty, and lifestyle items are collected from influencers and public figures and made available to consumers at significantly reduced prices. (reliked.com)

From luxury designer pieces to high street favourites, every item comes with familiarity, storytelling, and cultural relevance that traditional resale platforms often lack.

These are not anonymous second-hand items. They are pieces consumers have already seen styled, worn, and shared online by people whose fashion choices influence thousands — sometimes millions of followers.

More Than Just Resale

Reliked is about more than simply reselling clothes.

We are helping build a new model for fashion consumption — one where clothing remains relevant long after its first wear. Instead of fashion existing for a single post, campaign, or event, garments continue their lifecycle by moving between communities, audiences, and wardrobes.

This concept of “influencer circularity” reflects a wider evolution happening across the fashion industry as consumers increasingly reject disposable consumption habits.

Building A Circular Future For Fashion

Sustainability concerns around fashion consumption continue to grow globally. According to WRAP, extending the lifespan of clothing by just nine extra months can reduce carbon, water, and waste footprints by 20–30%. (wrap.ngo)

Major fashion brands and retailers are increasingly investing in resale and re-commerce as circular shopping becomes more embedded within the industry. (vogue.com)

Reliked offers a uniquely community-led approach to this movement by combining sustainability with the emotional connection consumers already have to influencer fashion.