Our Mission

Right now, the fashion industry produces more emissions than air travel and maritime shipping combined. It’s a crisis we can’t ignore. While progress is being made in reducing global emissions, one of the biggest contributors – fashion production – still isn’t getting the attention it deserves.

Here’s the truth: if we stopped producing new clothing today, we’d have enough second-hand fashion to clothe the world for the next 180 years. This conversation isn’t happening loud enough. So we’re making noise. Join us in challenging the cycle of overproduction and overconsumption. Shop consciously. Shop second-hand. Help us slow down fast fashion.