7 best parenting influencers and bloggers to follow on Instagram

Becca Donaldson ·

parenting influencers

Instagram is the perfect platform to find a host of parenting bloggers who are inspiring parents across the UK with their honest, practical, and often very funny take on bringing up a family.

Whether you are a first-time mum who feels you’re the only parent with a screaming baby, or want some advice on how to deal with the terrible twos or troublesome teens. Freshen up your Insta feed by following our favourite parenting influencers.

Parenting can be a sometimes bewildering and overwhelming journey. Follow parenting influencers who help you to feel good and match your parenting style. Remember that not everything you see on the internet is true, with many presenting only their ‘best’ selves. We’re all doing our best. But you can ook after your parenting self-esteem by curating your Instagram feed to reflect what helps and doesn’t hinder.


1. Giovanna Fletcher @mrsgifletcher

Giovanna is one talented lady. She’s a Sunday Times best-selling author, a singer and even found time to be crowned as ‘Queen of the I’m A Celebrity Castle.’ She is married to McFly’s Tom Fletcher (who is also a fabulous children’s author) and they share three adorable children who regularly feature on her Insta feed.

This busy Mum also hosts the Happy Mum, Happy Baby podcast, in which the Duchess of Cambridge appeared as a guest to discuss the importance of wellbeing and the pressures of parenting when you have a young family. Down to earth and showing the real side of parenting, Giovanna makes you feel inspired whilst also feeling encouraged that you’re far from alone.


2. Tom Daley @tomdaley

Olympic gold medallist and champion diver Tom Daley shares a young son with husband Dustin Lance Black – and his Insta feed is full of pics of the happy family. The couple focuses on their parenting values, exercise tips, healthy habits – and Tom’s love of clothing and knitting – to an audience of 3.4m followers.

Tom always looks dapper when he is pictured with son Robbie, and if like us, you’d love to raid his wardrobe, you can steal his style here.


3. Ashley James @ashleylouisejames

Ashley James’s Insta bio highlights her greatest achievement: ‘Alfie’s Mummy’ and we certainly believe that all new mums should share in the wonder of their new little people. She’s probably best known for her stint in Made In Chelsea, but since the show, she has launched her podcast ‘Mum’s The Word.’ 

She promotes a real ‘parenting club feel’ and everyone is invited to join. Each week, the mum-of-one chats to celeb friends in a refreshingly honest way about the challenges – and joys – of parenting. While pregnant with baby Alfie, who is now one year old, she admitted that she felt guilty after experiencing ‘disappointment on discovering she was expecting a boy.’ She bravely shared these feelings with her followers and is now overjoyed to be raising her son with her partner Tom. 

Why not shop Ashley’s style and choose a treat from her pre-loved wardrobe – the perfect pick-me-up for any parent.


4. Mother Pukka @mother_pukka

Mother Pukka (aka Anna Whitehouse) coined the phrase ‘Flex Appeal’ and is a passionate advocate of flexible working for parents.  

Since 2015, Anna has campaigned for flexible working to ensure that mothers can raise their children and not have to take a backseat when it comes to their careers – a hugely important social issue that still pervades women’s choices. Her frank social media posts often highlight the pressures that parents face when trying to do it all without the benefit of flexible working. 

If you’ve ever felt that you’re trying to cram thirty hours into a twenty-four-hour day – then Mother Pukka is a must-follow parenting influencer.


5. Hollie Burgess @hollieplus

Hollie Burgess is a proud plus-size Mummy blogger who focuses on family and fashion. Mum to two small boys,
Hollie’s Insta feed is filled with gorgeous photos, ideas for days out with the kids and practical parenting advice on everything from fussy eaters to toys to keep the little ones entertained. She’s been-there-done-that and sure to inspire and entertain.

She is an award-winning parenting blogger – her accolades include Yours Clothing Plus Size Personality of the Year and the British Plus Size Best New Blogger Award.  She’s also featured in fashion campaigns with Primark, Pretty Little Thing and Marks & Spencer. We love Hollie’s style and we’re sure you will too, so check out some of Hollie’s pre-loved clothes and fabulous footwear.


6. Candice Brathwaite @candicebrathwaite

Candice first took the Internet by storm in 2015 to tell her own story about motherhood. She shoots from the hip and her refreshingly straight-talking style and witty sense of humour has gained her an impressive
227k followers on The ‘Gram.

As well as writing her lifestyle blog, this top parenting influencer is also a Sunday Times best-selling author with her debut novel ‘I Am Not Your Baby Mother’, about life as a black mum in Britain.


7. Dom & Dom @allthatisshe

Dominique Davis
is a mum of two daughters who is out to prove that parents can gain the perfect balance of work and family – a tall order but what we’re all aspiring towards. Her family features regularly in her posts and followers can join in their adventures – including turning their garden into a beach during lockdown and sharing her top tips on the best books for children.

Arty Dominique’s posts always feature quirky photos, such as a mad hatter style tea-party, and she even shares her photography secrets so you can recreate some fabulous images with your own family. 


If we’ve inspired you to start following our pick of the best parenting Instagram accounts, you can look forward to lots of entertaining stories on raising a family, coping with life as a working mum, and plenty of laughs along the way as they share their parenting experiences with thousands of followers across the UK.

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