Top 10 family influencers and bloggers

Becca Donaldson ·
Billie Shepherd Family

Family influencers are one of the most popular genres to follow on Instagram, as they offer a unique look at family life – combining parenting tips,
clothing ideas for kids and things to do during the school holidays. It’s a way to get inspiration, feel encouraged and feel part of a wider parenting network.

To inspire you and your loved ones, we’ve gathered together the top 10 family influencers and bloggers that you need to be following in 2022.

Billie Shepherd

These days TOWIE star Billie Shepherd is better known as the star of The Family Diaries, where she features with her husband Greg and their adorable children Nelly and Arthur. The show, just like her Insta channel, shares her parenting journey and takes an honest look into the pressures of juggling a young family and work commitments – something most of us can relate to. 



Head over to our influencer store to steal Billie’s style or grab a pre-loved fashion bargain for your little ones. If you’ve seen it on the ‘Gram, there’s a chance you might find it here.

Charmaine Daudu

Charmaine Daudu – better known as Charmsie on The ‘Gram – is a quirky mum with a creative flair which makes for fun and interesting viewing. She offers practical beauty advice (there are some great tips for those with curly hair) and styling ideas on her channel – and has recently released her first children’s book.



The debut author’s activity book ‘Fill In The Faces’ helps to teach children about their feelings and emotions in a kind and artistic way. All in all, Charmsie is an interesting influencer to follow.

Emma McVey

Model Emma McVey shares her family life with her Geordie Shore star husband, Gaz Beadle, and their two children Primrose and Chester. Follow the foursome as they deal with the ups and downs of life, including Emma’s shocking hole in the heart diagnosis in 2021, which she revealed on Instagram. We love that Emma shares pictures of her kids, grumpy photo fails and all, so you get a realistic portrayal of family life!



Emma also shares cooking tips – including her recipe for ‘hidden vegetable pasta’ which is a firm favourite with daughter Primrose. Emma’s Reliked shop features a range of adult clothing and children’s clothing – with all profits from the collection donated to the Spread A Smile charity.

Simon Hooper

Better known on his social channels as ‘Father of Daughters’, Simon Hooper shares four girls (including twins) with his blogger wife Clemmie and he takes a fun and honest approach to sharing life’s ups and downs with his audience.



Now one of the most popular UK family influencers, Simon originally set up an Instagram account to try and get more followers than Clemmie! He now boasts 880k fans who regularly look forward to his videos and witty musings about living in an all-female household – plus his battles with the tooth fairy!

Flavia Stuttgen

London-based Mum of two, Flavia Stuttgen is one of Insta’s most glamourous family influencers. The entrepreneur turned her passion for fashion into a successful business selling exact replicas of celebrity outfits to earn money at home after the birth of her daughter. Don’t expect the warts-and-all approach of other family influencers, but it’s a dive into stunning imagery.



If you want to share Flavia’s fashion and Instagram family goals, check out her pre-loved fashion wardrobe and browse gorgeous outfits from her kids Deva and Viggio.


Kay is a world traveller who is currently driving across America in an RV camper van with her husband and children, Ells and Aiden. Under her Insta handle The Mom Trotter, Kay shows that travel and adventure don’t have to stop once kids come along. It’s refreshing and makes you see a different side of parenthood.



She is also the founder of Black Kids Do Travel, which promotes and encourages parents of children of colour to get out and explore the world around them. Join Kay on her travels and gain inspiration for your next family holidays.

Amy Neville

As a top UK fashion influencer and Mum to baby Harper Zena, Amy Neville leads a busy life. Last year she shared her pregnancy story on Instagram – including an honest look at how she coped with Hyperemesis Gravidarum throughout her pregnancy after sadly experiencing three miscarriages. For many, knowing that this journey isn’t lived alone can be both comforting and encouraging.



After Harper’s happy arrival, Amy loves sharing her mini fashionista’s style with her 511k followers – and you can shop her look with a collection of gorgeous, preloved outfits at Harper’s Reliked shop.

Rob Taylor

Rob and his husband Chris are better known as 2TravelDads, who founded the first LGBTQ travel blog, documenting their adventures with their two young sons. Their Instagram feed showcases their family travels from golden beaches in Florida to cruising around Lake Geneva. Yes, you’ll have definite moments of envy, but it’s worth it.



If you are looking for holiday inspo – then Rob and his family are well worth a follow.

Tabitha Willett

Former Made In Chelsea star Tabitha Willet has worked for luxury brands Anya Hindmarch and Austique and is also a successful social media consultant. She left the series to concentrate on starting a family and now shares daughter Ottilie with nightclub owner Fraser Carruthers.



Her lifestyle and fashion tips are devoured by her 45k Instagram followers, and you can shop her style here at Reliked. Baby Ottilie also has a collection of cute pre-loved dresses that are perfect for your own little followers of fashion.

Marnie Simpson

Reality star Marnie Simpson has a whopping 4.7m Instagram followers who love her lifestyle and home furnishing tips, along with regular content documenting her family life.

Aside from having the coolest name ever, Marnie Simpson’s son Rox Star will soon be joined by a baby brother, as Marnie and her partner Casey Ranger recently revealed they are expecting a second son together. 



Share Marnie’s pregnancy story on her Insta channel as she awaits her new arrival.

Getting fashion inspo from these family influencers? Discover our range of preloved kids’ clothing from your favourite family influencers in the UK.

Leave a comment

Please note, comments must be approved before they are published

Subscribe to our newsletter